Lego CEO Jørgen Vig Knudstorp, speaking with Jens Hansegard:
Hansegard: You’ve done a few, small designer collector sets with Minecraft, a popular block-building videogame. Now, we’ve been told that something bigger is coming up. Is this true?
Knudstorp: Minecraft is a very fascinating game because it offers a great construction-like experience. We’re very happy to work with the company. Making Lego Minecraft products was one of the biggest wished-for items and they have done very, very well in the market. That’s why we are expanding our offering. That’s all I can reveal right now. We think it’s a very exciting opportunity for us.
I’ll say. That’s going to be massive.